Ready to Wear? Watch fashion shows, live, online!

By Annikki Einsele
November 30th, 2011
Spain

Nowfashion.com is the fashion website that reports about runway shows in real time. It takes fashion to the web and to new heights!


This website is very popular with those who can’t always be at the most recent Jean Paul Gaultier, Elie Saab or Givenchy show. But now you can have the opportunity to sit in the front row and have the perfect view of the new designs and creations.


Sarah Hay, founder of Nowfashion, is the ID-magazine editor in Paris and writes for The Times, GQ magazine and Esquire Latin America. She is also well known for being a great director of music videos, documentaries and short films.


Supported by photographer Valerio Mezzanotti, a famous NY Times journalist, the two successful fashion fans started to publish about runway shows two seasons ago.


Based on their success, they decided to wait until now to present something very unique: their first photo shoot live and online. The shooting took place at the Door Studios in Paris. The 720 squared meters dedicated to art, fashion and culture seemed like the perfect location for this event.


Even ‘The Vogue Paris’ followed the event through Twitter and Facebook, so that everyone could be almost directly involved with the shooting. The photographer was Valerio Mezzanotti. During 8 hours he created an amazing series that can be seen here.


Their next big event “Milan Menswear Fashion show” will be live on Jan 24th, 2012.


So for every fashion lover who couldn’t get a ticket to the show, you don’t have to worry anymore.

 

 

 

In Class Questions

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What is nowfashion.com?

 

 

 

What does it show?

 

 

 

Who is the founder of nowfashion.com?

 

 

 

What does Valerio Mezzanotti do?

 

 

 

For What magazines does Sarrah Hay write?

 

 

 

Where was their first live photoshoot?

 

 

 

How big is Door Studios?

 

 

 

Who was the photographer?

 

 

 

How long did the photoshoot last?

 

 

 

What is the next big event called?

 

 

 

When is the next big event?